The little dvd with a big punch

The Little DVD With a Big Punch

When I say «DVD» do you automatically think of a disc that plays movies and video? Now when I say «Mini DVD» what do you think of? If you were to think, «the future of business-to-business direct marketing» you’d be right.
If sales is the life-blood of business, then effective marketing is definitely the heart that pumps it. With a 1.4 gigabyte storage capacity this little disc provides you with a hugely powerful marketing tool that you can quite literally place in the palm of a client’s hand.
Gone are the days of using a host of different media types to relay different formats of your marketing or promotional message. Through the use of multimedia you now have a means to combine all of your materials into a single dynamic and meaningful presentation Just imagine having a single tool that can deliver the visual impact of television, the audio impression of radio, the detail of a catalogue, the targeting of direct mail, the interactivity of the internet, the cost-effectiveness of commercial print and the sophistication of new media.
Mini DVD discs work exactly the same as their bigger DVD5 or DVD9 counterparts. Simply place one in the tray of your DVD player or the DVD drive in your computer and let the disc go to work. Replication provides the highest quality and most durable method of manufacturing your discs. This process involves injection-molding the discs from scratch using polycarbonate pellets and then physically stamping the data onto the polycarbonate blank. This is different than the ‘duplication’ of discs which is simply copying the data (also referred to as ‘burning’ the data) from your supplied master onto a pre-manufactured DVDR disc (the ‘R’ stands for ‘Recordable’).
Take the time to look around and find the company that will give you the highest quality of manufacturing, print, packaging and customer service for your money. There are a number of companies out there competing for your business so you will have to do some comparison-shopping before you find the right one, but it’s a very worthwhile investment of your time. Ensure you receive detailed written quotations and thoroughly review each company’s Terms Of Business and Product Warranty policies.
Getting all of your marketing materials together in one place is one of the smartest marketing decisions you can make. You will be able to eliminate all of the clutter that is associated with catalogs, brochures and other printed marketing information and breaks the cycle of junk-mail. Your Mini DVD provides a level of interest and curiosity that cannot be matched by conventional marketing means, so your message is more likely to be viewed and remembered. Additionally, there’s much greater pass around value so you get increased viewer impressions and greater brand penetration.
The Mini DVD can give you all of these benefits with the added power of being very cost-effective to produce. Adding to its cost-effectiveness is its small size and light weight which makes it very economical to mail or ship so you can get it directly into the hands of the people that matter the most — qualified prospects and your customers.
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